The Daily Hookup Introduces Curated Offers for Gay Men

SAN FRANCISCO--(BUSINESS WIRE)--The Daily Hookup (TDH) today announces its public beta launch and with a pilot offer64% off merchandise from Shirts the mens brand Hugh & Cryejust in time for gay pride celebrations Shirts in New York and San Francisco. The Daily Hookup is building a unique social buying service specifically designed for gay men with offers that are hand-selected by community leaders (Curators) in New York, Los Angeles, San Francisco and Washington, DC, with additional cities following later this year. Five percent of each deals proceeds are given to LGBT-related charities selected by customers at checkout.

The Daily Hookup will begin its service with weekly offers redeemable from anywhere in the United States. Over time, the program will add more frequent offers and opportunities for members, as well as introduce local offers in major metropolitan markets.

Gay men want better offerings, said John Stubbs, Co-Founder and CEO of The Daily Hookup. The Daily Hookup exists to filter the deal noise of the Internet and deliver only relevant opportunities to our members. This requires a deliberate approach.

Members of The Daily Hookup today received an offer for 64% off of fitted shirts and ties from Hugh & Crye, a top-end merchant selected by Sheldon Scott, a Washington, DC-based Curator for The Daily Hookup.

Scott wanted a high quality, well-fitted shirt and discovered Hugh & Cryes innovative approach to fitting mens shirts for individual body types, which are priced for off-the-rack but fit as if they were individually tailored.

We only present opportunities to our members when our Curators uncover something wonderful to share, said Mario Correa, Co-Founder of TDH. Hugh & Crye is particularly special to us, not just because its the first of many to come, but because its an opportunity for our discerning members to try one of the hottest emerging mens brands out thereand at an extraordinary price.

Hugh & Crye has experimented with other social buying outlets, but is offering a significantly larger discountand for an extended period of time--for members of The Daily Hookup. The Daily Hookups unique and rich content represents our brand beautifully and adds real value, said Pranav Vora, CEO of Hugh & Crye. But what sold me was its emphasis on building communitya community of Curators who understand and care deeply about the DNA of a brand, and who serve as trusted ambassadors of that brand to the gay community.

ABOUT THE DAILY HOOKUP

The Daily Hookup is an exclusive membership focused on curating unique opportunities and offers for gay men. These offers are hand selected by leaders in the gay community and are chosen for quality and relevance. Charitable partners selected by our members receive 5% of each purchase, putting that money to work in our community. The company is headquartered in San Francisco with offices and Curators in New York City, Los Angeles & Washington, D.C. More information is available at www.thedailyhookup.com.